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Online Marketing Manager

Pacific Sunwear of California, Inc · Anaheim , CA
Wednesday, October 29, 2008

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Description:

Functional Area:  E-Commerce
External Job Title:  Online Marketing Manager
Area of Interest:  E-Commerce
Full-time or Part-Time/Internship:  Full time 40 hours/wk
Department:  E-Commerce
Travel Requirements:  None
Shift:  Monday-Friday 08:00 AM - 05:30 PM
City:  Anaheim
State:  California
Job Description:  Are you an online marketing pro with that perfect blend of market researcher, trend-spotter and expertise in youth culture? Inspire customers and colleagues when you join our team. Focus on results-based marketing campaigns through website, mobile, social networking, email, fashion, action sports and music. Passion for and priority on engaging customers and making their experience with the brand the best it can be.

Primary Duties
• Create and drive seasonal marketing and promotional strategies that engage teens while pushing the brand forward and building authenticity
• Oversee day-to-day management of programs and promotions
• Work closely with online design, marketing, operations and buying teams
• Partner with Brand Marketing to properly translate offline programs and promotions into dynamic online experiences
• Analyze, report and plan for areas of ownership
Requirements:  • 5 years relevant online marketing experience with youth culture brand
• Technology savvy and well-connected in web2.0, mobile, music and fashion
• Experience running programs for online acquisition, conversion and retention
• Creative thinker and problem solver. Planful and organized
• Experience developing and executing online marketing plans and programs
• Experience translating brands offline to online
• Must be an avid online user
• Excellent written and verbal communication skills.